• marketing strategy (mar-ket-ing strat-e-gy)


    -noun

    A process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and
    achieve a sustainable competitive advantage.

As a Farmers Agent, you understand that having the best product alone is not always enough. To succeed in business, a strong marketing strategy is essential to setting yourself, your business, and your products apart from the competition. Below you will find some powerfully simple marketing opportunities prevalent in most communities. Scroll down to view more detailed information.






-New Business/ FFR's

-Event Marketing

-Affinity Groups

-Social and Community Clubs

-Outreach

Marketing Strategies in Detail



1. FFR's:

Give one disc to all your reviews ( do not forget Grandparents, they need an escape plan too!)


2. NEW BUSINESS:

Include a Fire Safety Disc with all of your new business, Auto, Home, Commercial, Health and Life.


3. COMMERCIAL ACCOUNTS:

Give one disc to all of your NEW BUSINESS/RENEWAL'S and ask the business owner to give one to all their employee's with small families.


4. APPARTMENT/ PROPERTY MANAGEMENT:

Ask the management company to give a disc and a quote to all new tenants in their new tenant package. Also ask to hold a fire safety day ( twice a year), invite the Fire department, have hot dogs and pop corn and have the opportunity to meet all the tenants.


5. REAL ESTATE AGENTS:

With the real estate market changing more young families will be able to buy homes they could not have bought before. Have the realtor give a disc to all their new sales as a gift from them with you as the sponsor of the disc.


6. TITLE AND ECSROW:

Have a flyer for display; give the office discs to hand out to all closings. This is a great source for new business.


7. FIRE SERVICE BUSINESS:

Contact local business in this field and have them promote fire safety using this education tool. Work together as a team/partnership for their clients and yours Check out our online Agent Resource for more ideas!


8. EVENT MARKETING:

You should have Farmers branding with tables, chairs and hand outs. It is a great place to visit with your community. The Disc shows you care but more importantly offers a tool that is user friendly. Educational and proactive for the safety of all community members from children to firefighters to police! Everyone benefits from this safety tool.


  • HOME & GARDEN SHOW

  • COUNTY FAIRS

  • STREET FAIRS

  • ONE DAY EVENTS

  • BACK TO SCHOOL NIGHTS

  • FIRE DEPARTMENT OPEN HOUSE


9. AFFINITY GROUPS:

Take the Fire Safety Disc to all the groups as a tool to help save lives in your local communities. Help others make a difference and watch them return the favor. Real Estate and Escrow officers are at the start of a new homeowner's life, Police and Firefighters are there at the time of need, Educators are in the family daily, even Accountant/CPA's work with our clients and are a source of distribution/referral.


  • FIRE

  • POLICE

  • TEACHERS/EDUCATORS

  • CPA's


10. SOCIAL AND COMMUNITY CLUBS:

Participating in the Lions, Rotary, CASA, Girl and Boy Scouts, coaching soccer, basketball, baseball, any sports activities offers you the opportunity to offer something no else has ever done! Help save a life, build a future customer base and make the difference.



11. OUTREACH:

Look at Private Schools, Pre-schools, Foster Services, County Children Services, Property Management Business's. Offer a renter's quote to all families and include a free disc. Open doors by giving a value no other insurance agent has ever had. Look for support groups out of the normal flow, help those helping others. Summer Camps are a great source of training and then remember the disc goes home!

Questions? Email us at info@firefacts.org