Farmers Insurance has always recognized the importance of community outreach and involvement. From a marketing stand point, it's easy to see the benefits. Agents who take a more proactive role in their community can more easily develop relationships within key groups, including schools, police and fire departments.

Using the same principles described in your Farmers Community Leadership Model, you can achieve greater results when using our Fire Safety Learning CD.

Event Marketing creates incredible opportunities to build solid relationships and to take a strong leadership role within your community. However, try not to miss the smaller opportunities that present themselves every day.

These may include:

• School field trips to their local fire station
• Private, Charter and Home School Groups
• After School Programs
• Foster Care Agencies
• Boy Scouts, Cub Scouts and Girls Scouts

Additional opportunities can be found on our "Creative Concepts" and "Marketing Strategies" pages.